In recent years, we have seen a change within the fashion industry. A movement that embraces diversity and promotes inclusion is reshaping the fashion landscape as we know it. This is reflected in the growing popularity of inclusive fashion, a trend that recognizes the diversity of bodies and their unique form. As it gains momentum, we see how catwalks, advertising campaigns and fashion collections become more representative of the diverse reality of society. The brands that embrace this new philosophy are not only expanding their commercial scope, but are also contributing to a wider cultural change, where beauty is seen as multidimensional and inclusive.



What is changing in the fashion industry?

The inclusive fashion panorama is experiencing a significant change in 2024, redefining the fashion industry with a new philosophy: the inclusion of all sizes, from S to XL. This movement towards a more inclusive fashion is expanding to include not only a wide range of sizes, but also the inclusion of adapted designs. The use of mannequins of different shapes and sizes in stores and advertising campaigns, and the creation of collections that reflect the cultural and ethnic diversity of society. This shows a profound change in the perception of beauty, where diversity and inclusion become the new standards of excellence.


The 5 principles of inclusive fashion

Inclusion, diversity, representativeness, accessibility and sustainability are the principles that ensure that inclusive clothing is not only a passing fashion, but a lasting transformation towards a more ethical and conscious industry. However, in the five principles of inclusive fashion, the concept of adaptability has been added, reflecting the need for clothing that fits the different needs of consumers, such as clothing that is easy to put on and off for people with disabilities. In addition, transparency has become a key principle, where brands openly show their production practices and the origin of their materials, guaranteeing consumers a conscious and informed purchase.


Benefits of inclusive fashion in consumers and brands

Inclusive fashion extends beyond consumers to the same brands. For those who wear inclusive clothing, it translates into greater self-esteem and the freedom to express their identity without restrictions. Consumers see their body sizes and shapes represented, which helps normalize body diversity and fosters a positive image of the body. At least, inclusive fashion allows people to express their identity and personal style without the limitations imposed by a restricted range of sizes. This promotes freedom of expression and individual creativity.

On the other hand, for brands, adopting inclusive carvings and real carvings means building a loyal and diverse customer base, reinforcing their image as pioneers in responsible consumption and ethical clothing. In addition, the challenge of designing for a wide range of bodies can inspire innovation and creativity within design teams. This can lead to new advances in materials, clothing and design techniques, keeping the brand at the forefront of the industry.

Consequences of lack of inclusiveness in sizes

The lack of inclusiveness in carvings can be deeply negative. The lack of representation and options limits not only fashionable choices, but also the self-expression of individuals, perpetuating irrational and obsolete ideals of beauty. However, the emergence of alternative clothing brands is challenging the status quo, offering collections that celebrate diversity and inclusion. These brands are today an example of what it means to be an ethical clothing company, focusing not only on sales, but on the social and environmental impact they produce.


moda incusiva

Inclusive fashion is more than a trend; it is a statement of intent. It is an invitation to all brands and consumers to engage with an industry that values body diversity and promotes responsible consumption. Thus, when we talk about fashion in 2024, we talk about a new paradigm where inclusiveness and diversity are not simply added, but central elements of the identity of fashion. We are talking about a world where each individual, regardless of their size, shape, skin color, gender or ability, can feel welcomed, represented and celebrated. Inclusive fashion, in this sense, is not just a part of the fashion industry; it is a reflection of our evolution towards a more inclusive and comprehensive society.

POEMS not only seeks to be at the forefront of fashion, but also to promote positive change within industry, showing that it is possible to combine style, sustainability, and inclusiveness. We are proud to be part of this movement towards a more inclusive and diverse fashion industry, and we are committed to continuing to work to make this vision a reality. We invite everyone to join us on this path to a fashion that celebrates every individual as it is, without exception.